Since ZOOM Childrens Museum reopened in September 2001, more than 100,000 visitors a year have been visiting Austrias most popular place of playful learning, exploration and discovery. ZOOM Childrens Museum thus is not only among the leading, and most successful, institutions of Viennas MuseumsQuartier but also enjoys an excellent reputation all over Europe as an outstandingly innovative cultural facility.
A lion share of ZOOMs funding is provided by the City of Vienna, which grants ZOOM Childrens Museum subsidies to the amount of approximately 64 per cent of its overall expenditure through its culture and youth departments, WienKultur and Landesjugendreferat Wien. Other public funding institutions include a number of Austrian ministries and their subsidising programmes as well as additional departments of the City of Vienna, which grant project-related subsidies on a case-by-case basis amounting to approx. 1 to 5 per cent of ZOOMs total annual budget.
ZOOM Childrens Museum thus also depends on the additional support offered by private sponsors, which year after year provide ZOOM with generous financial support and contributions in kind. These include ZOOMs key partners, Erste Group Bank, Wiener Städtische Versicherung and Borealis, as well as individual exhibition sponsors and a number of additional sponsors who provide material support and thus also make an important contribution to the success of exhibitions and workshops at ZOOM Childrens Museum.
Compared to other educational or cultural organisations, ZOOM Childrens Museum manages to generate a sizeable degree of the necessary financial resources itself. These amount to a total of ca. 26 per cent (2010), with 9 per cent generated by ticket sales, room rentals and sales of exhibitions and 17 per cent made up by sponsoring funds.